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Reflecting on Primary & Secondary Research


Many of our team members come from a health analytics, research or epidemiology background. We love diving into the research process and finding unique and creative ways to work with our clients to get meaningful and actionable data. Our research experience is varied, ranging from large, most quantitative community surveys to in-depth qualitative exploratory research. Recently, we have embarked on two very different, but very exciting research projects.


The first project is two Ontario-wide surveys with the Alzheimer Society of Ontario (ASO). The surveys aim

to understand how ASO’s programs and services are impacting people living with dementia and their care partners. The survey is currently live, with more than 1,300 respondents already. Collective Results worked closely with ASO and local societies to update this iteration of the surveys and will be analysing data and reporting on key trends in the new year. At Collective Results, we love to make the data come to life with infographics, visual reports and interactive presentations to ensure that the data collected can be used in a meaningful and impactful way.


The second project gathers input on the possibility of Consumption & Treatment Service (CTS) sites within a particular region of Ontario. We collaborated with our clients to create a comprehensive data collection plan that engages different target audiences, using surveys, semi-structured interviews, and focus groups.The data will provide a robust picture of the perceived need, support for and logistics of CTS from diverse perspectives in the area. We will consolidate the findings into a summary report to inform the community’s decision-making process.

These are just a few of the primary and secondary research initiatives that wehave embarked on over the past two years. Each project is unique in its goals, research methods, participants, area of focus, and intended outcomes and we love working with clients to create research approaches that are tailored to meet their needs.


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